The team of the Faculty of Sciences from Novi Sad, comprising Marija Lesjak, Ivana Beara and Natasa Simin, as well as the entrepreneur Bojana Mumovic Perusko also from Novi Sad, won the second award at the prestigious competition for the best business idea in the food sector organized by the European Institute of Innovation and Technology (EIT).

The competition was held on November 16th in Budapest, where, from the initial 75 teams, six best teams competed. The aim of the competition was to present your own innovative business idea in the form of a business plan and a four-minute business pitch to the members of the jury. The team from Novi Sad presented their start-up FeJuice and its innovative product fruit and vegetable juices for the prevention and treatment of anaemia. The idea about FeJuice juices came from the scientific research conducted by the team at the Faculty of Sciences. The jury judged the ideas based on their attractiveness, market demand for the product and team quality and awarded generous prize amounts to the best start-ups as a recognition and an incentive for further development of their business.